Privacy Policy
Effective date: 2 September 2026
This Privacy Policy explains how BloomBoost collects, uses, stores and shares personal information when you visit our website, request a free website and SEO audit, contact us or subscribe to our communications.
1. Who is responsible for your information?
BloomBoost, based in Pretoria, South Africa, is the responsible party for the personal information described in this policy.
2. Information we collect
Depending on how you interact with us, we may collect:
- your name, email address and business name;
- the website URL and improvement preference you submit;
- the contents of messages or replies you send to us;
- subscription, consent and unsubscribe information;
- basic technical and campaign information, such as browser data, referring pages and UTM campaign parameters; and
- publicly available information from the website you ask us to review.
Please do not submit passwords, payment information, hosting credentials or other sensitive information through the audit form.
3. How we use your information
We use personal information to:
- process and respond to your website-audit request;
- prepare and deliver the audit and related follow-up messages;
- communicate with you about BloomBoost services where permitted;
- manage our contact records and email subscriptions;
- understand how visitors find and use our website;
- protect our systems, prevent misuse and comply with legal obligations; and
- improve our website, marketing and services.
4. Grounds for processing
We process information where it is necessary to respond to your request, where you have consented, where we have a legitimate business purpose that does not unjustifiably affect your privacy, or where processing is required by law.
5. Email and direct marketing
When you request an audit, we may send messages needed to confirm and deliver that request. We will send promotional electronic communications only where permitted. You may unsubscribe using the link in an email or by contacting us. Unsubscribing from marketing will not prevent essential replies relating to a request you made.
6. Service providers and international processing
We may use trusted providers to operate the website, manage email subscriptions, deliver communications, analyse website activity and store business records. These may include our website-hosting provider and Mailchimp. Some providers may process information outside South Africa. Where applicable, we take reasonable steps to use providers and safeguards appropriate for protecting personal information.
We do not sell your personal information.
7. Retention
We keep personal information only for as long as reasonably necessary for the purposes described above, to maintain required business records, resolve disputes and meet legal obligations. We may retain a minimal suppression record after an unsubscribe request so that we can honour it.
8. Cookies and similar technologies
Our website and service providers may use cookies, local storage or similar technologies to operate the site, remember campaign information, measure usage and support email functionality. You can control cookies through your browser, although disabling them may affect some features.
9. Security
We use reasonable technical and organisational safeguards designed to protect personal information. No online service can guarantee absolute security, so please submit only the information requested.
10. Your rights
Subject to applicable law, you may ask us to:
- confirm whether we hold personal information about you;
- provide access to or correct your information;
- delete information that we are not legally required to retain;
- object to certain processing or withdraw consent; and
- stop sending direct-marketing communications.
To make a request, email support@bloomboost.co.za. We may need to verify your identity before acting on a request.
11. Complaints
Please contact us first so that we can try to resolve your concern. You may also lodge a complaint with the Information Regulator of South Africa.
12. Children
Our website and audit service are intended for business users and are not directed to children. Please do not submit a child’s personal information.
13. Changes to this policy
We may update this policy when our practices, services or legal obligations change. The effective date at the top will show when it was last updated.